Mantras

Last week’s article hit a nerve for some of you. 

“The word ‘command’ in command the narrative feels too aggressive” was one of many comments.  

I get it. I wrestled over the word for months before I was happy to use it. Even now it provokes some discomfort in me. 

Command the Narrative!

It’s a bold declaration. It has impact in a few short words. It conveys boundaries and a willingness to defend them. It has gravitas and forward movement. It takes courage and a willingness to be seen. It cuts through babble. 

It’s memorable. 

It’s a mantra.

Mantras are one way to Command the Narrative.

You’ll find they already exist in your culture. They are short phrases loaded with meaning. (Not necessarily positive or what you want – remember fermentation from a few weeks ago). They get repeated in meetings and casual conversation. You may have heard some around.

It’s always been that way

‘They’ don’t understand

I’m so busy

Nothing ever changes

It’s too hard

These things are sticky, contagious, and pervasive, just like a good mantra will be. It’s part of the reason that Command the Narrative is not too strong. Without intentional narrative, the default prevails. It costs energy, momentum and resources. 

It leaves a lack of clarity hanging over everything like a fog.

Notice the mantras in your culture? Are they contributing to the right future?