Sound Bites Don't Like Nuance
/That sounds like a sound bite with nuance to me. What do you think?
I was listening to a podcast interview between Katie Hair and Digby Scott. Great conversation BTW and well worth a listen.
Katie offered up the sound bite that became this week's title. Initially, I totally agreed with what she said, but on further thought I reckon it’s nuanced.
Sound bites can be very blunt instruments, and can certainly be used to polarise camps and opinions. They are often deliberately weaponised, especially in social media.
Right - Wrong, Black - White, Us - Them
But, the most effective leaders I work with have well thought out sound bites which they repeat often, and to great effect. They use them to focus intention, set direction, define standards, build culture and more. The sound bites themselves don’t have much nuance - they grab your attention. Then if accompanied by nuanced examples, they can guide very nuanced decision making and behaviour. More importantly, they can ensure some consistency in doing so.
I reckon a sound bite is a bit like a sharp blade. What it does will depend on whose hands hold it. It could brutally slash, but also carve intricate patterns or execute precise surgery.
I wonder, have you seen sound bites used in nuanced ways?