Which Why?

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A senior leader team I was working with this week spent time sharing their individual “User Manual”. Some great insights about how and where people work best, their preferences for information, building trust, working hours and more were shared. Super valuable. A common theme was that for them to commit time, effort and resources to something, they needed to know why. Makes sense - few if any of us like wasting time on work that doesn’t seem relevant. Whole books have been written on “why”. But which why? Those leaders articulated 5 different types of why:

  • Large, audacious ‘change the world’ vision/mission why

  • Large organisational purpose why

  • Personal mission why

  • Tactical ‘how does this relate to the rest of my/our work?’ why

  • Unrelated to the organisation whys like family, health, travel, personal growth, freedom, balance, choice.

All the leaders wanted to know why. They all agreed that knowing why was fundamental to alignment of effort. But not all of them wanted to know the same why. A challenge to alignment is we tend to articulate importance through our own why and huddle with others who share that perspective. An effective leader works to understand the different whys in their team and works with people to align effort with the why that most interests them.

There’s a good chance that most of the whys you work with are in the list above. There’s also a good chance I’ve missed some. What would you add?