Well Worn Path
/This week I have spoken to 3 leaders who are creating something genuinely new. Innovative ways of addressing some of the deepest challenges of their sectors. It’s exciting work and I love spending time with people who are explorers at heart. They want to venture over the nearest hill, motivated by deep curiosity. The conversations reminded me of a piece I wrote in my first book “Thrive and Adapt” exploring situations when breaking a new trail is the best option.For those of us who like to explore (myself included) it’s helpful to avoid unnecessary expenditure of effort or resources. It maximises our exploratory range. Here’s that piece, lightly edited for context.
A decade ago, I was on a cross-country walking trip in the Pilbara with my Dad who was 76 at the time. There were no paths or markers to follow, no guidebook. We were reading a map of the area and taking the country as we found it. It was a great journey!
In situations like that, I’m always on the lookout for game trails –the paths taken by cattle or wildlife between one water hole and another. They are sometimes counter-intuitive. They don’t always follow the shortest route. Sometimes they head into hilly or rocky territory and seem to wander a little aimlessly. Over the years, experience has always shown that the animals know the easiest and best route between points. Their trails are sometimes ancient – even wearing into solid rock surfaces. From a walking point of view, finding a game trail is gold. The going is easier because the animals have smoothed the way. The large rocks and obstacles have been shifted off the track over the years and, at times, it’s as good as walking on a footpath. The alternatives are never as easy. Often, they involve struggling through dense bush or over rough and broken ground. Without a game trail, forward speed is slower and takes more effort. Despite the extra effort, sometimes I choose to walk off the game trails. The walking is harder but if there is something in the landscape worth exploring, the game trails won’t always get you there.
In business, it’s similar – finding and following a well-worn path frequently results in easier and faster forward-progress than ‘reinventing the wheel’. Business systems, mentors and proven systems are all examples of ‘game trails’ in the business world. It’s smart and sustainable to follow them whenever you can. But there’s also times when you may want to blaze a trail yourself, to define a new path, and be a pioneer. I use four filters to determine if trailblazing is the best approach.
No one has done this before – I need something in my business that is not currently available.
I can offer something new – there is a need in the marketplace which is currently unmet.
I can refine something existing – making it better or more applicable than the original.
I’m seeking to learn, understand or explore – sometimes the harder road yields great insights and personal progress.
If none of those conditions exist, go for the pre-existing ‘path’ that gives maximum sustainability and minimum effort for the return.