Prioritise for Certain

My palms prickled and my throat ran dry as I stared into the valley. I felt like running - fast and without a plan. Verging on panic really. Running was the last thing I should be doing. I was on day one of a multi-day solo survival challenge in a hot and arid area. My biggest uncertainty was where my water resupply would be. I sat down in the shade for a while and focused on my priorities. Conserve and find water were top of my list.

There’s a ton of uncertainty as we launch into 2022 (at least in Western Australia). Many leaders I have spoken to seem a bit bunkered down. Waiting to see what comes. It’s a reactive state. Seeing what comes and then trying to make the best of it. Not being overwhelmed in the process. 

Back when I was instructing survival skills, clear priorities were a major key to success.  The environment is no less uncertain, but the priorities give certainty about what to focus on. Focus informs action. Certainty reduces the amount of time spent second guessing how to respond. 

Priorities inform an approach - Moving in the cool of the day, minimising losses from sweat. They also make opportunistic action possible - Keeping an eye out for bird and animal movements indicating water nearby. Moving like that means we might head off the planned route to take advantage of water along the way. 
In times of uncertainty, direction and targets may not work to plan. We’ll have to adapt and deviate. Priorities help us to maintain positive momentum, rather than being entirely reactive to circumstances. They also minimise wasted effort.

In my business, one of the biggest priorities is maintaining great relationships with current and potential clients. Having certainty about that assists greatly in decision making and setting direction for the team.

What are the key priorities for you and your business/leadership? How can you use them to create certainty for yourself and your team in an uncertain environment?