Create Certainty in an Uncertain World

So uncertainty is still a thing. The frequency the phrase “these uncertain times” is used has been on a steep upward trajectory since the mid 60’s. Things keep happening where the final outcomes are unknown. Some have global impact like COVID or Russia invading Ukraine. Others are deeply personal like a loss or dire diagnosis. As leaders, one of our mission critical roles is to create a sense of certainty in an uncertain world. But how the hell do you do that, especially if you are currently facing unknown (and perhaps unknowable) factors and end points?

The key is to focus on what we can control. Build clarity about:

• Overall purpose, mission, or direction. Where are you headed and why?

• How you will act with each other internally, especially in the face of pressure. How will you respond to conflict, constructive suggestions, identified problems or barriers, achievements, setbacks? The more certain you can make how you “Be” together, the more effective what you “Do” about uncertainty becomes.

• Remain open and curious. An explorer's mindset is better than having all the answers.

All this takes time and focus. Sometimes it feels unproductive. When you nail it, you can travel faster because you can boldly rely on each other, regardless of the current circumstances.

Prioritise for Certain

My palms prickled and my throat ran dry as I stared into the valley. I felt like running - fast and without a plan. Verging on panic really. Running was the last thing I should be doing. I was on day one of a multi-day solo survival challenge in a hot and arid area. My biggest uncertainty was where my water resupply would be. I sat down in the shade for a while and focused on my priorities. Conserve and find water were top of my list.

There’s a ton of uncertainty as we launch into 2022 (at least in Western Australia). Many leaders I have spoken to seem a bit bunkered down. Waiting to see what comes. It’s a reactive state. Seeing what comes and then trying to make the best of it. Not being overwhelmed in the process. 

Back when I was instructing survival skills, clear priorities were a major key to success.  The environment is no less uncertain, but the priorities give certainty about what to focus on. Focus informs action. Certainty reduces the amount of time spent second guessing how to respond. 

Priorities inform an approach - Moving in the cool of the day, minimising losses from sweat. They also make opportunistic action possible - Keeping an eye out for bird and animal movements indicating water nearby. Moving like that means we might head off the planned route to take advantage of water along the way. 
In times of uncertainty, direction and targets may not work to plan. We’ll have to adapt and deviate. Priorities help us to maintain positive momentum, rather than being entirely reactive to circumstances. They also minimise wasted effort.

In my business, one of the biggest priorities is maintaining great relationships with current and potential clients. Having certainty about that assists greatly in decision making and setting direction for the team.

What are the key priorities for you and your business/leadership? How can you use them to create certainty for yourself and your team in an uncertain environment?