Goals?

“The biggest casualty of COVID will be goals and plans”. So said Jason Clarke, Mindworker when I interviewed him right back at the beginning of the pandemic.

I reckon he hit the nail on the head. Many of my goals and plans got sidelined, and no doubt yours did too. During that period we all experienced this together, but that kind of disruption happens all the time on a smaller scale.

Factors outside our control make a mockery of our plans. Consider some of these scenarios, any of which could leave your plans in a smoking pile. Some of them might be familiar:

• War breaks out in your region

• Interest rates climb, changing your financial reality

• New technology threatens or removes your job

• You or someone close to you becomes seriously injured or ill

• A competitor out-paces you

• Your entire worldly goods are lost in a natural disaster such as a fire or flood

• A funding program changes its costing model destroying the margins for your not for profit

• Your business is unable to source mission critical supplies

• You cannot find enough staff to run your business

I’m sure you know people who have been impacted by such realities. Maybe you are currently directly experiencing them yourself.

In the face of these kinds of disruption a typically constructed SMART goal may not stand up.

On survival courses we taught 5 priorities for survival. The priorities give clear focus to make a flexible plan that you can adapt to the reality you face.

Some of the sectors I work with find “Areas of Focus” a great way to handle uncertainty.

Regardless of how much duress you are currently under, being clear about your top priorities and key areas of focus is part of creating a psychologically safe environment that withstands disruption.

What are you focussing on in 2023?

If you’d like a conversation about planning for/in uncertainty, I’d love to hear from you.

Goals vs Areas of Focus

We have been told for years that goals are the road to success. There's been everything from reputable research through to pop psychology explaining why goals are so important. The snap shot summary is:

• Without a clear idea of where you are going, it's unlikely you will get there.
• Setting goals that are SMART (Specific, Measurable, Achievable, Realistic and Time Bound) makes it much more likely that the goal will be attained.
• The goal by itself means nothing. Successful people also take massive action toward their goals.

I know many people who are great goal setters. It works really well for them. Goals help them get motivated and focussed and they regularly exceed the targets they set for themselves. But goals don't work for everyone, or in all situations.

More recently there has been a significant body of research suggesting that goals have a dark side and may not be as useful, productive or relevant as previously thought. Some of the factors include:

• If a goal is not reached exactly (like it ran late or didn't quite reach the specific target), some people find that extremely frustrating and demotivating. They subsequently lose a lot of energy in self criticism due to the unmet goal.
• In many circumstances, quality of work is sacrificed for reaching the target. While the numbers are achieved, how they are achieved is not always desirable. Some people will cut corners, act unethically, or neglect other important focus because for them the idea of not reaching the goal is worse than doing it poorly.
• Specific goals can sucker individuals and organisations into an way of operating that is inflexible and unresponsive to changing conditions. Essentially they become too focussed on achieving the goal and their perception narrows.
• There are other interesting organisational impacts emerging. If you are keen to know more you might like to check out this paper.

On top of this there are personalities and situations that don't lend themselves to goal setting. In these circumstances, goals can be counter productive. For example:

• I, like many others have a strong negative reaction to being told what to do. At my worst even if it's me telling me what to do, and I think it's a good idea, my default reaction is resistance. When I set goals for myself, it's actually negatively motivating, and I have to play all sorts of mental games with myself to make progress.
• If you don't know enough about what you are trying to achieve, it is very difficult to make meaningful SMART goals. The plane build I wrote about last week is like that. I don't know enough to be able to meaningfully estimate the time it will take to complete a component.
• Sometimes a broad, soft focus is the most appropriate response to circumstances (I'll say more about this in a future article). If the operating conditions are highly dynamic, a narrow, specific focus can get you into a world of trouble.
• Some goals are about creating new habits or just getting more focussed. Consistency over time, just showing up and taking action are more effective than driving for something specific.

That's where Areas of Focus come in. Rather than setting a specific goal an area of focus simply determines where you will focus your energy and attention. For those of us that don't like to be told what to do the softer focus brings greater energy and enthusiasm to related tasks. 

If you are a habitual and successful goal setter, I certainly wouldn't recommend you change what you are doing, but if you have not found goals to be useful, you might like to choose an area of focus.

Ask yourself - Where can I most fruitfully direct my energy and attention? Why is this area of focus important right now? Am I clear about what the vision is for this area of focus? Who else needs to be involved and how can I make it clear to them?

Once your area of focus is decided, the same rules apply as for goals - turn up and take massive action. That's the secret ingredient that makes stuff possible. If you want a great and inspiring example of massive action to get a result check out Jack Andraka, a teenager who is making significant progress in cancer research. The volume of work he has undertaken is impressive.